Bad Bunny to Headline Super Bowl LX Halftime Show: A Controversial Choice?
Bad Bunny, the Puerto Rican superstar, has been announced as the headliner for the Super Bowl LX Halftime Show on February 8, 2026, at Levi's Stadium in Santa Clara, California. This announcement has sparked both excitement and controversy, with some praising the choice as a significant moment for Latin music and culture, while others criticize it due to the artist's past political statements and concerns about his music being primarily in Spanish. The event will be executive produced by Roc Nation and Jesse Collins, with Apple Music as the presenting sponsor.
The Significance of Bad Bunny's Selection
Bad Bunny's selection marks a cultural shift for the NFL, signaling a move towards greater inclusivity and representation of Latin culture on a global stage. His music often reflects his Puerto Rican heritage, colonial politics, and immigrant struggles. The 31-year-old artist, whose real name is Benito Antonio MartÃnez Ocasio, has achieved global recognition with albums such as "Un Verano Sin Ti," an all-Spanish-language record, and has won multiple Grammy and Latin Grammy awards. This performance offers him the "Holy Grail of stages", giving him the opportunity to showcase his talent to millions.
Controversy and Backlash
Despite his popularity, the announcement has triggered backlash, particularly from conservative figures and Trump supporters. Some critics have voiced concerns about Bad Bunny's outspoken criticism of former President Donald Trump and his immigration policies, viewing his selection as a political statement by the NFL. The hashtag #BoycottBadBunny trended on social media, with some users accusing the league of "pushing politics" into football. Concerns were also raised regarding the artist’s decision to exclude the United States from his recent tour due to fears of ICE raids.
NFL's Perspective and Global Expansion
The NFL views Bad Bunny's selection as a strategic move to expand its international presence and appeal to a broader audience, especially within the Spanish-speaking market. The league's "Por La Cultura" initiative highlights Hispanic players, recognizing the importance of the Latino community for the NFL's growth. Marissa Solis, SVP of global brand and consumer marketing at the NFL, emphasized the critical role of the Latino audience in the league's expansion. In addition, Jay-Z and his Roc Nation company has weathered blowback from controversial partnership with the NFL and its commissioner Roger Goodell to deliver increasingly relevant blockbuster halftime shows.
Reactions and Support
Despite the criticism, Bad Bunny's selection has also garnered significant support. Many fans celebrate the choice as a historic moment for Latin representation and cultural pride. California Governor Gavin Newsom expressed his excitement about welcoming Bad Bunny to Super Bowl LX. Other artists, including Jennifer Lopez and Bruno Mars, who are of Puerto Rican descent, showed their support on social media. Jay-Z praised Bad Bunny's contributions to Puerto Rico, stating, "What Benito has done and continues to do for Puerto Rico is truly inspiring."
The Halftime Show: A Balancing Act
The Super Bowl Halftime Show presents a balancing act for the NFL and Apple Music: delivering a spectacle that celebrates diversity without igniting controversy that alienates advertisers. For Bad Bunny, the performance is the ultimate stage to showcase his music, heritage, and global influence. The performance could be a defining moment for Latin music or, if political symbolism is incorporated, become one of the most dissected halftime performances in Super Bowl history.
