Dale Carter Resigns as Chiefs Announcer Over Third-Down Call Dispute
Dale Carter, the long-time public address announcer for the Kansas City Chiefs, has resigned after 16 seasons. Carter cited a disagreement over his famous "It's. Third. Down," call as the reason for his departure from Arrowhead Stadium.
The "Red Line"
According to a Facebook post, Carter was asked by the Chiefs last year to alter his third-down call during the playoffs. This year, he said, the team informed him that another announcer, Nate Herron, would be taking over the third-down duties, which he considered a “red line.” This led to his resignation, ending his run as the team’s in-stadium voice.
Chiefs' Response
The Kansas City Chiefs released a statement acknowledging Carter's departure. "We appreciate Dale’s dedication and professionalism as the in-stadium voice at GEHA Field at Arrowhead over the past 16 seasons," the statement read. "We understand and respect his decision and wish him all the best moving forward.”
A Voice Familiar to Chiefs Kingdom
Carter, who also works at Kansas City country radio station KFKF, is renowned for his distinctive and elongated third-down call that built suspense and energized the fans. He described his role as being an "Audio propagandist" helping give the team an edge.
More Than Just an Announcer
Before his time with the Chiefs, Carter had a stint in New England. Upon arriving in Kansas City, he embraced his role, understanding his impact on the game day atmosphere. According to Carter, complaints from opposing coaches were a sign that his announcing was effective. He will also be pursuing other opportunities including radio, podcasting and a run for Jackson County Legislature in 2026.
Memories and Future Plans
Carter reflected on his time with the Chiefs, stating he was “blessed” to be the team’s PA announcer for 16 seasons. He added that he “never missed a game” and “worked every major Fall/Winter holiday.” Carter plans to focus on family, his radio career, his podcast, and a potential run for the Jackson County Legislature in 2026.
