Sweden: The First Country "Prescribed" by Doctors for Wellness
Sweden is pioneering a unique approach to healthcare, positioning itself as the first country where doctors can "prescribe" a visit to improve patient wellbeing. The initiative, spearheaded by Visit Sweden, leverages the country's natural beauty and lifestyle to address stress and anxiety, offering a research-backed alternative to traditional medical treatments.
The Swedish Prescription: A Natural Remedy
Visit Sweden collaborated with medical experts from the US, the UK, the Netherlands, and Germany to identify five activities in Swedish nature and three Swedish habits that can promote health. These include practices like forest bathing, foraging, sky-watching, taking "fika" coffee breaks, and cold-water plunges after sauna visits.
- Nature: Activities such as forest bathing and foraging offer stress reduction and improved wellbeing.
- Culture: Embracing Swedish traditions like "fika" promotes mindfulness and social connection.
- Social Prescription: Encouraging activities that foster community and social interaction.
Backed by Science and Verified by Experts
The campaign emphasizes the scientific basis for its claims, citing studies from organizations like the American Psychological Association, The International Journal of Environmental Research and Public Health, and the European Environment Agency. Senior Professor Emeritus Yvonne Foresell at the Karolinska Institute independently verified each claim, adding credibility to the initiative.
Beyond Marketing: A Holistic Approach to Health
While presented as a marketing campaign, "The Swedish Prescription" taps into the growing trend of wellness tourism. The core health benefits highlighted include Swedish sauna culture, fika, lagom (balance), life by water, foraging, clean air, and accessible culture. Sweden's commitment to social welfare and accessible healthcare further supports the country's suitability as a destination for health improvement.
Doctor's Perspective and Global Interest
According to a YouGov survey, 67% of UK health professionals would recommend Sweden as a destination for improving health. Dr. Sam Everington from London welcomes discussions with patients about how Swedish nature and lifestyle can improve their health and is open to prescribing a visit to the country if patients request it, but also acknowledging the economic element, suggesting it to be on a patient-funded basis, since the initiative needs medical approval on a case-to-case basis.
| Swedish Practice | Potential Health Benefit | Example |
|---|---|---|
| Forest Bathing | Lower blood pressure, reduced stress | Spending time in Sweden's vast forests. |
| Sauna | Improved sleep quality | Visiting a sauna in Swedish Lapland. |
| Cold Plunges | Boosts circulation | Swimming in a cold plunge in an Archipelago. |
| Fika | Lower stress, better focus | Enjoying coffee and a treat with friends. |
A Prescription for a Better Life
The Swedish Prescription is ultimately a creative campaign designed by Visit Sweden. However, it shines a light on the importance of nature, culture, and social interaction. A visit to Sweden can be a step towards improved health and overall wellbeing, offering a unique and potentially transformative experience. Whether it is a prescribed visit or just a desired journey, it offers a chance for renewal.
