Melania Trump's Millions: From First Lady to Entrepreneur
Since entering the spotlight, Melania Trump's financial activities have drawn significant attention. This article explores her transition from a model to a businesswoman, focusing on her various ventures and the ethical questions they raise, especially during and after her time as First Lady of the United States.
Early Days and Financial Questions
When Melania Knauss began dating Donald Trump over two decades ago, her motivations were questioned. An old interview revealed a reporter asking her in 1999 about whether she was only with him because he was rich. Melania curtly denied that Trump’s money was her attraction. However, scrutiny over the Trumps' finances has only intensified in recent years.
Monetizing the First Lady Role
While in office, Melania broke with tradition by engaging in commercial ventures. She is expected to earn $28 million as the executive producer of an Amazon Prime Video documentary about her life. Her business pursuits also include selling a meme coin called $Melania, and merchandise like "$75 Love and Freedom" necklaces and "$90 Christmas ornaments" on her personal website.
Controversies and Ethical Concerns
Melania has also reportedly sought $250,000 for appearances at events that spouses of presidential candidates and first ladies typically do for free. This led to backlash. Her ventures are now being viewed through an ethical lens, with many raising concerns about conflicts of interest, especially given the simultaneous increase in Donald Trump’s wealth, estimated by Forbes magazine to have risen by $3 billion in the past year.
Trademarking and Brand Value
Melania met Trump shortly after she arrived in New York at 26. She has been particularly astute in leveraging her public image. She even trademarked her name years ago, further demonstrating her intent to profit from her brand. High-profile events, like state visits, have significantly increased her brand value. The value of her brand has grown as she has become a world-known figure.
Breaking Traditions and Future Ventures
Traditionally, first ladies waited until after leaving the White House before pursuing commercial activities. Now, Melania sells signed copies of her 2024 memoir for $150 on her website. The price of a signed copy is far greater than an unsigned version, which can be found for $14. Some might argue that these actions can create an unseemly situation where individuals seek to curry favor with the President by associating with her and her merchandise. In contrast, Hillary Clinton waited to earn profits from her endeavors.
Royal Visit and Future Ambitions
This week, Melania will accompany the Princess of Wales for a visit with the Scout Association to engage with their Squirrels programme. It remains to be seen what future commercial ventures Melania will pursue, but it is clear that she intends to continue building her brand and financial empire.
