BeeFiny Logo Visit the website

RHOSLC Star Whitney Rose Reveals Business Failure, "Millions" in Losses on Season 6 Premiere

Published on: 17 September 2025

RHOSLC Star Whitney Rose Reveals Business Failure,

Whitney Rose's Business Troubles and Marriage Update: What's Happening with the 'Real Housewives of Salt Lake City' Star?

Whitney Rose, a star of "The Real Housewives of Salt Lake City" (RHOSLC), has been making headlines ahead of the show's Season 6 premiere. The reality star is facing challenges with her business ventures and addressing questions about her marriage to Justin Rose. This article delves into the recent developments surrounding her businesses and provides an update on her marital status.

Whitney Rose Comes Clean About Her Failed Business

In the Season 6 premiere of RHOSLC, Whitney Rose revealed that her business venture with her husband, Justin, had failed. This revelation came during an argument with Britani Bateman on a cast trip to Provo, Utah, where tensions flared regarding Lisa Barlow's absence.

During the campfire conversation, Whitney admitted, "I have a business that failed. That's it," explaining that Justin Rose had gone "all in" on the venture. She later clarified that there were no "pending lawsuits" or "legal turmoil," but she had to "fire 30 employees," resulting in "millions" in losses and affecting "thousands" of customers.

"I have a business that failed. That's it," she explained, noting that husband Justin Rose had gone "all in" with her on the venture. "And now we have nothing."

Whitney expressed the emotional toll of the business's failure, stating, "I didn't just fail myself. I failed all my employees, I failed my customers, I failed my family. Like, I just feel, like, the weight of everyone that this has affected."

Whitney Rose's Businesses: PRISM and Wild Rose Beauty

Whitney Rose is known for her entrepreneurial endeavors. She co-founded the jewelry line, PRISM, and is the founder and owner of Wild Rose Beauty, a direct-to-consumer skincare brand. Wild Rose Beauty underwent a rebrand from Iris + Beau, which was documented in RHOSLC Season 2. However, recent developments have seen changes and difficulties.

RHOSLC Cast Reacts to Whitney Rose's Business News

The RHOSLC cast members had varied reactions to Whitney's news. While Britani initially brought up the business issues, other cast members like Heather Gay and Angie Katsanevas offered support. Heather shared her own experiences with business failures, and Angie praised Whitney's courage and vulnerability.

  • Heather Gay: Shared her "many, many business failures" and emphasized that "the losses is where you learn something."
  • Angie Katsanevas: Commended Whitney for being "vulnerable and real."

Even though Britani apologized, Whitney wasn't ready to accept the apology or a hug immediately.

Whitney Rose Provides Marriage Update: Are They Still Together?

Amidst the business challenges, questions arose about Whitney Rose's marriage to Justin Rose. Whitney addressed these concerns in an interview with USA Today. She stated, "We’re good. We’re working through it. [I’m] still married." This update confirms that despite the business setbacks, their marriage remains intact.

She added that while her marriage to Justin is going well, there are some scenes that she hopes won’t make the final cut. "I think that this season, though, I was so authentic, I think it’s the most authentic I’ve ever been, and I keep it real always. So that says a lot."

What's Ahead for Whitney Rose in RHOSLC Season 6?

The premiere of "The Real Housewives of Salt Lake City" Season 6 promises drama and emotional moments as Whitney Rose navigates her business struggles and marital life. Viewers can watch the premiere on Bravo and stream episodes on Peacock.

Related Articles