Hollywood Union Condemns AI Actress Tilly Norwood
The introduction of **Tilly Norwood**, an AI-generated actress, has sparked controversy in Hollywood, leading to strong condemnation from the performers union **SAG-AFTRA**. This synthetic performer, created by **Particle6 Productions**, debuted at a film industry conference in Zurich, raising concerns about the future of human actors and the role of artificial intelligence in the entertainment industry.
SAG-AFTRA's Strong Opposition
**SAG-AFTRA**, representing 160,000 actors and performers, has voiced strong opposition to the use of AI in replacing human talent. The union emphasized that creativity should remain human-centered. Officials stated that **Tilly Norwood** is not an actor but a computer-generated character trained on the work of professional performers without permission or compensation.
“Creativity is, and should remain, human-centered. The union is opposed to the replacement of human performers by synthetics." - SAG-AFTRA Statement
The union also warned Hollywood producers about using synthetic performers without complying with contractual obligations, potentially jeopardizing performer livelihoods and devaluing human artistry.
The Creation of Tilly Norwood
**Tilly Norwood** was created by Dutch actor-producer **Eline Van der Velden** and her London-based AI production studio, **Particle6**. She was introduced in a 20-second parody video about making an AI-generated television show. Van der Velden claimed that talent agents have shown interest in the project, suggesting a potential talent agency deal within months. She defended her creation as a creative work of art and not a replacement for human beings.
Industry Reactions and Concerns
The introduction of **Tilly Norwood** has led to a broader industry debate on the role of AI, reigniting the concerns that fueled the 2023 Hollywood strike. High-profile actors like **Emily Blunt** and **Natasha Lyonne** have voiced their disapproval. Blunt called the creation "terrifying," while Lyonne suggested boycotting any talent agency that engages with it. Some industry insiders, like **Yves Bergquist** from USC's Entertainment Technology Center, dismissed the hype as "nonsense," arguing that there is no real interest from serious Hollywood executives in developing entirely synthetic characters.
AI's Role in Hollywood
The controversy highlights the ongoing tensions surrounding AI in the entertainment industry. While computer-generated imagery has been a part of filmmaking for years, the idea of fully AI performances raises questions about the future of acting. **SAG-AFTRA** has fought for protections against AI exploitation and secured agreements during the 2023 strike. This debate surrounding **Tilly Norwood** underscores the need for continued discussions and regulations on AI's role in creative fields.
