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Target Stock Down 34% But Analysts See Bright Future with 5% Dividend Yield

Published on: 06 October 2025

Target Stock Down 34% But Analysts See Bright Future with 5% Dividend Yield

Target's Tumultuous Year: Is the Dividend King a Buy in October?

Once a darling of the stock market, Target (NYSE: TGT) has seen its share price plummet by 34% this year. This underperformance raises the question: Is this a buying opportunity for investors, particularly those seeking high-yield dividend stocks? The article examines the factors contributing to Target's struggles and assesses its potential for a turnaround.

A Perfect Storm of Negativity Impacts Target

Several factors have converged to negatively impact Target's fundamentals. Unpredictable trade policies under the current administration, persistent supply chain issues from the early 2020s, and ongoing inflation have all contributed to the retailer's recent woes. These challenges have put pressure on Target's profit margins and consumer spending.

Target's recent performance has been lackluster. In the second quarter, net sales decreased by nearly 1% year-over-year to just over $25 billion, following a nearly 2% drop in comparable-store sales. Net income plummeted by 22% to $935 million. This underscores the difficulties Target has faced in the current economic environment.

Bright Spots Amidst the Challenges

Despite the challenges, there are reasons for optimism regarding Target's future. The company's well-managed same-day delivery service, inspired by Amazon, saw a robust 25% increase in the second quarter. This contributed to a more than 4% increase in overall digital sales. Additionally, premium programs such as the Roundel advertising service and the Target Plus marketplace are showing strong growth.

A Potential Turnaround on the Horizon

Analysts anticipate a potential turnaround for Target. While projections indicate slides in both revenue and per-share profitability for full-year 2025, a comeback is expected in 2026. The annual top line is predicted to increase by nearly 2%, with headline earnings per share rising by 9%. This suggests a potential recovery for Target in the coming years.

Target: A Generous Dividend King

Target's appeal is further enhanced by its attractive dividend yield. The current share price has elevated the quarterly dividend to over 5%, placing it firmly in high-yield territory. This yield significantly surpasses the average dividend yield of S&P 500 component stocks, which is less than 1.2%. Importantly, Target's payout appears sustainable, with recent free cash flow (FCF) approaching $4.5 billion, exceeding the $2 billion in dividends distributed during the period.

Target's commitment to shareholder payouts is evident in its 54-year streak of annual dividend increases, earning it the title of Dividend King. This track record signifies the company's dedication to rewarding its investors.

Investment Considerations

The analysis suggests that Target is currently undervalued, with a forward P/E of less than 12. Its strong income-generating capacity, highlighted by the 5%-plus yield, makes it an attractive investment option. However, investors should be aware of other potentially more lucrative options, as noted by The Motley Fool's Stock Advisor team, which identified other stocks for consideration. Investors should conduct thorough research and consider their individual investment goals before making a decision.

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