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Spotify is stepping up its fight against the misuse of artificial intelligence in music. The company announced new rules to curb impersonation, stop spam uploads, and bring more transparency to how AI is used in songs.
The streaming service said AI is changing the music world in both good and bad ways. Some artists are using AI tools to boost their creativity, but others have had their voices copied without permission or seen fake tracks appear on their profiles.
Over the last year alone, Spotify removed more than 75 million spam tracks. It said its updated policies will continue to evolve as new risks emerge.
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One of the biggest changes is a tougher stance on impersonation. Vocal deepfakes or unauthorised use of an artist’s voice will no longer be allowed unless the artist gives explicit permission. Spotify is also working with distributors to block fraudulent uploads and will dedicate more resources to fixing cases where songs are wrongly matched to an artist’s profile.
This autumn, the company will roll out a new music spam filter. The system will flag accounts that flood the platform with mass uploads, duplicate songs, or artificially short tracks meant to game the payout system. Those tracks will be downgraded in recommendations, helping ensure royalties go to real artists instead of spammers.
Spotify is also preparing to adopt a new industry standard for AI disclosures in music credits. Developed by DDEX, the standard will let artists and labels clearly state how AI was used in a song, whether in vocals, instrumentation, or production. Once distributors begin sharing the information, Spotify will display it directly in track credits.
The company stressed that this isn’t about punishing artists who use AI responsibly. Instead, it’s about protecting artist identity, ensuring fair royalties, and giving listeners more transparency. Spotify said it does not create or own music, and all tracks are treated equally no matter what tools are used to make them.
To encourage adoption, it is working with major distributors such as DistroKid, CD Baby, Believe, EMPIRE, and FUGA.
By tightening its rules, adding spam controls, and embracing AI credit standards, Spotify hopes to strike a balance between embracing innovation and protecting the music ecosystem.
[SRC] https://www.businessupturn.com/usa/spotify-cracks-down-on-ai-misuse-with-tougher-rules-and-new-spam-filters/89163/
