Matt Rowell's Surprise Brownlow Win Overshadowed by Voting Controversy
Matt Rowell of the Gold Coast Suns claimed the 2025 Brownlow Medal in a stunning upset, polling 39 votes and finishing ahead of favourite Nick Daicos. However, his victory has been largely overshadowed by renewed debate regarding the Brownlow voting system and some controversial votes cast during the count. The ceremony, held in Melbourne, was filled with surprises and sparked calls for a change in how the AFL's best and fairest player is determined.
Rowell's Stellar Season and Unexpected Victory
Despite entering the night as a slight outsider, Rowell enjoyed a remarkable season, becoming the second Gold Coast player to win the Brownlow after Gary Ablett Jr. He polled a staggering 39 votes, the second-most in Brownlow history, seven ahead of Collingwood's Nick Daicos. Bailey Smith of Geelong and Adelaide's Jordan Dawson rounded out the top four. Rowell was the first player in Brownlow history to score the maximum 12 votes in the first four games of the season. Teammate Noah Anderson and Rowell polled a total of 64 votes together which is the most ever by two teammates.
Controversy Surrounding the Voting System
The Brownlow Medal count was marred by controversy, with many questioning the validity of certain votes. Specifically, Nasiah Wanganeen-Milera's performance in St Kilda's round 20 win against Melbourne sparked outrage. Despite a match-winning effort that included 34 disposals, four goals, and two goals in the final minute, Wanganeen-Milera received only two votes, while Melbourne's Jack Viney received three. This decision drew audible gasps and laughter from the crowd, including baffled reactions from Melbourne captain Max Gawn and Christian Petracca.
Rowell himself polled surprisingly well in some games, earning three votes in matches where he didn't receive a single coach's vote. This inconsistency fuelled the criticism, prompting calls for the AFL to reconsider the umpire-based voting system. Some questioned why Rowell was awarded three votes during the Suns round three match against the Crows as he only had 17 touches of the ball. In round seven, he managed only 16 disposals against the Swans, yet in both games he got awarded three votes.
Reactions and Calls for Change
The controversial votes triggered widespread debate among AFL fans, commentators, and former players. Many expressed sympathy for Matt Rowell, whose achievement was overshadowed by the controversy. Former St Kilda coach Grant Thomas questioned Rowell's high vote tally, while 2008 Brownlow winner Adam Cooney suggested this "might be the last year the umpires get to do it." Calls are growing louder for the AFL to explore alternative voting systems that would better reflect player performance and ensure the credibility of the Brownlow Medal.
"Love everything about Matt. The way he plays, his loyalty to the club, his ferocity at the contest. A worthy winner. Let’s find a way to refine the voting with some more assistance to the umpires so we can celebrate the winner, not scratch our heads at the bizarre voting." - Jon Ralph, Herald Sun
Rowell's Humility and Perspective
Despite the controversy, Matt Rowell remained humble and appreciative of his achievement. He acknowledged the adversity he's faced, particularly dealing with early-career injuries. Rowell highlighted the importance of balance in life and emphasized that "Footy is not everything." His graciousness and perspective resonated with many, reinforcing his reputation as a respected figure in the AFL community. He also spoke of playing in the AFL was his dream since he was a young lad and having Carlton premiership player, Michael Sexton, as a mentor.
| Award | Winner |
|---|---|
| Brownlow Medal | Matt Rowell (Gold Coast Suns) |
| Rising Star | Murphy Reid (Fremantle) |
| Goal of the Year | Noah Anderson (Gold Coast Suns) |
| Mark of the Year | Sam Darcy (Western Bulldogs) |
