Lucid to Launch More Affordable EVs, Starting with Gravity Touring SUV
Lucid (LCID) is expanding its EV lineup with more affordable options, starting with the Gravity Touring SUV, expected to launch later this year. This move comes as the company overcomes production challenges and sets its sights on competing in a broader market segment.
Lucid Gravity Touring: A More Accessible Electric SUV
Orders for the Lucid Gravity SUV opened last November, with the promise of a less expensive Touring trim arriving in late 2025. Recent updates confirm that Lucid is on track to launch this lower-priced electric SUV later this year, despite initial production ramp-up difficulties. According to an email to Automotive News, the Gravity Touring is "still planned for launch later this year."
Interim CEO Marc Winterhoff, during the company's second-quarter earnings call, stated that Lucid anticipates a significant ramp-up in output in the second half of the year, following the resolution of supply chain issues, including a magnet shortage. Winterhoff confirmed the company now possesses the necessary raw materials, earth magnets, and licensing for the remainder of 2025.
Lucid Gravity Pricing and Availability
Currently, the Lucid Gravity Grand Touring, priced from $94,900, is the only trim available in the US. The upcoming Touring model will start at $81,550, including shipping. In Europe, orders for the Gravity Grand Touring have also opened, with deliveries scheduled to begin in early 2026, starting at 116,900 euros ($137,000) in Germany, including VAT. The Lucid Gravity Touring will be available soon, with prices starting at 99,900 euros ($117,000) in Germany.
Expanding the Lineup: Midsize EVs on the Horizon
Beyond the Gravity Touring, Lucid has plans for additional lower-priced vehicles. The company is developing three midsize EVs on a new platform, beginning with a crossover SUV. Former CEO Peter Rawlinson previously stated that these midsize vehicles would start around $50,000, aiming to compete directly with the Tesla Model 3 and Model Y.
At the recent Munich Motor Show, Winterhoff revealed that another midsize model would share design elements with the Gravity X concept. Winterhoff also confirmed Lucid has sufficient funding "to get us into the second half of next year," when production on the midsize platform is projected to begin.
The Lucid Earth: A Smarter, Cheaper EV for 2027
Lucid's upcoming "mission critical" midsize Lucid Earth product line, expected in 2027, aims to be a game-changer. CEO Marc Winterhoff suggested the Earth will be significantly less expensive to build than its competitors. One of the Earth's three "top hat" bodies is slated to be the vehicle provided to Uber as part of their autonomous taxi deal.
Winterhoff reinforced the $50,000 target price for the Lucid Earth and emphasized its cost-effectiveness, stating: "We are very far along with sourcing the BOM [bill of materials] costs that we have for that first vehicle right now and it’s on a completely different planet than where we are with our existing products... We're talking about almost half of it. We've done a lot of optimization. We have right now [a] lower parts count than the new [Tesla] Model Y.”
The first Earth variant will be an SUV, with a second, ruggedized, off-road style version inspired by the Lucid Gravity X Concept expected in late 2027 or mid 2028. The third design will be the basis for the Uber autonomous taxi project, which could potentially be a sedan. Lucid's profitability strategy for the midsize platform hinges on extreme efficiency, utilizing efficient motors, aerodynamic bodywork, and low-rolling-resistant running gear to achieve competitive range with smaller battery packs. The new 335-hp Atlas motor is expected to power the Lucid Earth models.
Current funding will sustain Lucid through the middle of next year, requiring additional funding for the Earth's launch. Production will occur in both Casa Grande, Arizona, and at Lucid's plant in Saudi Arabia, which is proceeding slightly ahead of schedule. The Saudi Arabia plant will initially build complete-knockdown kits (CKDs) of Air and Gravity, but will eventually build the Earth from scratch.
